NEW DELHI, October 21, 2026 — The Government of India has begun a nationwide campaign to expand access to banking services and financial inclusion schemes, targeting eligible citizens across villages, towns and urban local bodies.
The campaign is being coordinated by the Department of Financial Services under the Ministry of Finance and will continue until December 31, 2026. According to the official announcement, the initiative aims to extend the reach of key financial services through local-level camps and coordinated efforts by banks and government authorities.
Editorial Insight
Key Highlights
Important points readers should notice.
Nationwide coverage: The campaign targets 2.70 lakh Gram Panchayats and Urban Local Bodies.
Campaign period: Activities are scheduled from October 21 to December 31, 2026.
Banking services: Camps will facilitate PMJDY account opening, re-KYC, C-KYC identification and nomination updates.
Social security enrolments: Eligible citizens can seek assistance with PMJJBY, PMSBY and APY enrolment.
Farmer and consumer awareness: Activities include KCC application sourcing, Rabi-season crop insurance enrolment support, digital fraud awareness and guidance on unclaimed financial assets.
The campaign will cover approximately 2.70 lakh Gram Panchayats and Urban Local Bodies. Banks will organise camps to help eligible citizens enrol in the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY).
Other activities will include opening accounts under the Pradhan Mantri Jan Dhan Yojana (PMJDY), linking Aadhaar details where required for relevant schemes, completing re-KYC for existing accounts and generating Central KYC identification numbers where pending.
Banks will also facilitate updates to nominations in savings accounts and other eligible banking facilities. These measures are intended to help customers maintain accurate account records and reduce administrative barriers when accessing financial services.
Editorial Analysis
Why This Matters
Access to a bank account alone does not always mean a person can fully use financial services. People may also need help updating records, understanding insurance options, accessing pension schemes or navigating digital banking safely. Local camps can reduce the need for some citizens to travel long distances for information or administrative assistance. They can also create opportunities for bank officials to explain scheme conditions and help eligible individuals complete applications. For farmers, access to Kisan Credit Card services and crop insurance information may be particularly relevant ahead of the Rabi season. The campaign's effectiveness will depend on whether local camps reach the intended communities, whether eligible applicants can complete the required procedures and whether financial institutions provide appropriate follow-up.
An additional focus will be financial awareness. Camps will provide information about digital fraud prevention, financial inclusion schemes and the process of identifying or claiming unclaimed financial assets under the initiative titled Aapki Poonji, Aapka Adhikar.
The programme also includes sourcing Kisan Credit Card applications to support eligible PM-Kisan beneficiaries and facilitating enrolment under the Pradhan Mantri Fasal Bima Yojana for the upcoming Rabi season.
The campaign is designed to bring banking and social security services closer to communities. However, participation in a camp does not automatically guarantee approval or benefits under a scheme. Enrolment, insurance coverage, pension eligibility and other services remain subject to the applicable scheme rules and requirements.
