Prime Minister Narendra Modi on Sunday launched the nationwide ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’, a 100-week public participation campaign aimed at eliminating substance abuse among youth. He urged families, educational institutions and society to work together in building a drug-free India.
Prime Minister Narendra Modi on August 2 launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’, marking the beginning of a 100-week nationwide movement against drug abuse. Addressing the nation virtually, the Prime Minister stressed that India's youth are the country's greatest strength and called upon every citizen to participate in the fight against substance abuse.
Editorial Insight
Key Highlights
PM Modi launched the 100-week ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan’.
The campaign aims to mobilise youth against substance abuse through nationwide public participation.
Over one crore youth are expected to take the Nasha Mukti Pledge.
Weekly awareness activities will be organised across schools, colleges and communities.
The Prime Minister said strict action against drug traffickers has been intensified nationwide.
The campaign has been designed as a nationwide Jan Bhagidari (people's participation) initiative that will run for 100 weeks with awareness programmes, community outreach and youth-led activities across the country.
During his address, Prime Minister Modi said drug addiction destroys lives, families and careers, and appealed to young people to choose sports, fitness and constructive activities over substance abuse. He also urged parents not to hide addiction problems but to seek timely support and treatment for affected family members.
The Prime Minister highlighted the government's intensified crackdown on narcotics, stating that agencies have significantly increased arrests of drug traffickers and seized narcotics worth thousands of crores in recent years. He emphasised that the fight against drugs requires both strict law enforcement and widespread public awareness.
Editorial Analysis
Why It Matters
Drug abuse remains a major social and public health challenge, particularly among young people. By combining awareness campaigns with stronger enforcement and community participation, the government aims to reduce substance abuse while encouraging healthier lifestyles and greater youth engagement in nation-building.
The campaign is being coordinated through the MY Bharat platform under the Department of Youth Affairs. More than one crore young people are expected to take the Nasha Mukti Pledge, while schools, colleges, universities, youth clubs, NSS volunteers, NGOs, industry bodies and over 125 spiritual organisations are expected to participate. Weekly activities will include sports competitions, walkathons, meditation sessions, awareness rallies, street plays, cultural programmes and community discussions.
Prime Minister Modi also warned that the illegal drug trade not only harms individuals but also poses a broader threat to society and national progress. He urged citizens to remain vigilant and cooperate with authorities in reporting drug-related activities.
What's Next?
The 100-week campaign will continue through regular awareness drives, educational programmes and public participation events across the country. Authorities are also expected to strengthen coordination among educational institutions, law enforcement agencies and community organisations to sustain the movement against substance abuse.
Source: Prime Minister's Office (PMO)
