Ahead of National Handloom Day, Prime Minister Narendra Modi called upon citizens to promote India's handloom heritage in a unique way by wearing handloom outfits and sharing GRWM (Get Ready With Me) videos on social media. He said the initiative would encourage greater appreciation for India's weavers and traditional textiles.
Prime Minister Narendra Modi has appealed to people across the country to celebrate National Handloom Day by showcasing India's traditional handloom fabrics through social media.
Editorial Insight
Key Highlights
Important points readers should notice.
PM Modi urged citizens to celebrate National Handloom Day.
He encouraged people to create GRWM videos wearing handloom outfits.
The campaign aims to support India's weavers and artisans.
Citizens have been asked to share posts using #NationalHandloomDay.
The initiative promotes India's traditional textile heritage.
In a video message, the Prime Minister encouraged citizens to wear handloom attire and create GRWM (Get Ready With Me) videos, inviting them to share their looks while highlighting the craftsmanship of Indian weavers. He said the campaign is aimed at increasing awareness about India's rich textile heritage and supporting the livelihoods of artisans.
The Prime Minister noted that India's handloom sector reflects the country's cultural diversity and craftsmanship, with every region offering unique weaving traditions passed down through generations. He urged people to actively participate in the campaign using the #NationalHandloomDay hashtag.
The initiative aligns with the Government's continued efforts to promote Vocal for Local, encourage the use of indigenous products and strengthen the handloom industry.
PM Modi's Big Appeal: Celebrate Handloom Day with GRWM Videos | Atmanirbhar Bharat
Editorial Analysis
Why This Matters
India's handloom industry provides livelihoods to millions of artisans and preserves centuries-old weaving traditions. Public participation in campaigns like this can help increase awareness, boost demand for handloom products and strengthen the country's traditional textile sector.






