OpenAI is expanding ChatGPT's advertising programme to Europe, with users on the Free and Go plans set to see ads from August 24.
The rollout will cover 31 European markets, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austria. Paid plans such as Plus and Pro will remain ad-free.
Editorial Insight
Key Highlights
Important points readers should notice.
ChatGPT ads expand to 31 European countries from August 24.
Ads will initially target Free and Go users.
Plus and Pro users will remain ad-free.
OpenAI says advertisers won't get access to private conversations.
ChatGPT for Teens introduces additional safety and parental-control features.
OpenAI said advertisements will be clearly identified and separated from ChatGPT's answers. The company has also said advertisers will not have access to users' conversations.
Alongside the advertising expansion, OpenAI has introduced ChatGPT for Teens, designed for users aged 13 to 17.
The teen experience includes stronger safeguards, parental controls and features aimed at healthier AI use and learning. OpenAI says the system can automatically apply teen protections when a user is identified as being under 18.
Editorial Analysis
Why This Matters
For millions of European ChatGPT users, the change could alter how the free version of the chatbot looks and works. For OpenAI, it marks another major step in building a sustainable revenue model around ChatGPT.
