Indian businesses now have another option for managing customer communication through messaging apps.
Zoho has officially launched Arattai Business, a dedicated version of its Arattai messaging ecosystem designed for businesses to communicate with customers and manage conversations from a single platform.
Editorial Insight
Key Highlights
Important points readers should notice.
Issue/Event: Zoho has launched Arattai Business for business-to-customer communication.
Location: India, with the platform designed for businesses using Arattai.
Authority/Organisation: Zoho / Arattai.
Action Taken: A dedicated business app and a separate Business Platform for larger organisations have been introduced.
Impact: Small and medium businesses can manage profiles, customer conversations, business hours and automated messages through a dedicated messaging service.
The launch comes at a time when messaging has become an important part of customer service for retailers, restaurants, clinics, home-service providers, coaching centres and other small businesses.
Arattai Business allows a business to create a public profile containing its business name, description, category and operating hours. Customers can use the profile to identify the business and start conversations.
The platform also provides automated greeting and away messages, allowing businesses to respond to customers even when staff members are unavailable.
Editorial Analysis
Why This Matters
For small businesses, messaging can often be more practical than maintaining a separate customer-support system. A restaurant, salon, clinic, coaching centre or home-service provider may need only a business profile, operating hours and a way to answer common customer questions quickly. Automated greeting and away messages can also reduce the need for staff to respond manually to every initial enquiry. For larger organisations, the separate Business Platform could be more significant because software and automation integrations can connect customer communication with existing business systems. The wider significance is that business messaging in India is becoming increasingly specialised. Instead of using a general-purpose messaging application for every requirement, businesses now have more platforms designed specifically around customer communication.
Zoho says the service is designed for businesses of different sizes, with particular relevance for small and medium businesses that may not require a complex enterprise communication system.
The company has also introduced a separate Arattai Business Platform for larger organisations. This platform is designed to connect business software and automation systems with Arattai.
That creates a distinction between the two offerings: Arattai Business is focused on businesses managing customer conversations directly, while the Business Platform is aimed at organisations requiring deeper technical integration.
